- Momentum Pictures distributed The King's Speech
- Slumdog Millionaire was a MASSIVE film in the British Film Industry - opening gross of £1.83m
- Slumdog grossed £32m total in Britain
- The King's Speech opening gross £3.52m (SHOWS IT WAS HUGGGGGGE)
- Odeon Leicester Square took £106,000 in one day
- Top regional site was Odeon Guildford, with £28,000 (Guildford - middle class british, target audience)
- UK Film Council backed The King's Speech
- Now, UK Film Council has been AXED
- GET FILM TO BE SUCCESSFUL?? Strong critical support, bold positioning by distributor, marathon publicity effort
- This column has often had cause to quote the "10% rule", which suggests that the UK gross of a film in sterling will usually be around a 10th of the US figure in dollars
ARTICLES ABOUT THE KING'S SPEECH
- Was funded by 6 independent production companies
Five new key facts about The King's Speech
- The production costs of The King's Speech were £9m
- Proved to be the best performing 'independently financed'
- The UK Film Industry provided £1m worth of lottery money for the film's production budget
- Aegis Film Fund – whose cash comes from wealthy private individuals "not all of whom are footballers" according to Smith – provided a further £6m.
- WHY WAS IT SUCCESSFUL? (MORE INPUT) four-quadrant targeting, awards corridor positioning, brilliant marketing by Momentum, the British distributors, and smart string-pulling by their counterparts in America, the Weinstein brothers.
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